YouTube App

Process

The first step was about learning more about Youtube users.
I needed to know their habits on the platform. I shared
a survey to 320 persons (due to the lockdown I wasn’t
able to meet them directly). Answers allowed me to
identify a personae : a 24 years old woman, watching
Youtube on her phone and has never bought on Youtube.

Benchmark

After that, I looked at the existing marketplace section of the app. 

Exploration

Then I started building wireframes, to make the marketplace more attractive.

Prototyping

Then I switched to Adobe Xd to create a prototype.

Rendering

Then I switched to after effects and Photoshop to embed it into visuals.